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Persona:
Dorothee Schuster

UX/UI Design & Front-End Development

From Berlin

Persona

Dorothee Schuster, UX-Designerin und Front-End-Developerin aus Berlin
About Me

Hello, I am Dorothee Schuster, UX and front-end designer with nearly ten years of work experience. 2011 I started my career as an conceptor and copywriter (German). Since 2013 I am working as an UX designer and front-end developer.

  • Name: Dorothee Schuster
  • Job: UX-designer
  • Born: 1983
  • Telephone: +49 (0)176 954 93 616
  • Home: Berlin
  • E Mail: hallo@dorothee-schuster.de
Goals

I would like to yield, improve and focus my skills in a larger team.

Skills
Conzept Strategy Brand Identity Visual Branding Information Architecture UX Design Wireframing UI-Design Front-End-Design UX Copy-writing Prototyping Self Management Project Management SEO SEM
Tools
Adobe XD Invision Affinity Designer Adobe Illustrator WordPress Visual Studio Code Git html, CSS, JS SCSS, less
Do I match your requirements?

In 10 years of working I collected a lot of experiences and skills. So here is the quick overview for the skills relevant for the job I want:

My skills marked in the CUBI User Experience Model

(Machine read version) My skills mapped in the CUBI User Experience Model: Information Architecture, Content Strategy, Sitemap, User Persona, User Interviews, User Research, User Flow, User Journey, Prototypes, Wireframes / Visualization, Interaction Design, Feature Prioritization, Requirements Gathering, Identity, Development, Usability Testing, Competitive Analysis, Visual Design, Design Discovery

Journey

Experience
07/2020 — today
Freelance - Concept, UX-Design, front-end and UI design

UX/UI design, concept & strategy, consulting, front-end design and development

09/2018 — 04/2020
fintas GmbH - Senior UX-designer and front-end developer

UX/UI design, front-end design and development, SEO, SEM, information architecture, content strategy, coaching

ca. 2013 — 08/2018
Freelance - + UX design, front-end and UI design

UX/UI design, UI Copywriting, information architecture, front-end design and development, brand strategy, design strategy, content strategy, consulting

06/2011 — ca. 2015
Freelance - Concept, Copywriting, Translation

Communication concepts, content strategy, copywriting, layout, translation (English to German)

Education
04/2009 – 05/2011
Regensburg — Law School

I learned, what I don't want and that projects, ideas and creativeness are my home. Also I Iearned a basic understanding of law...

09/2003 – 06/2009
Berlin — Studying Philology (German), Philosophy and History

I learned to think in abstract ideas, analyzing and understanding perspectives and motivations, that are not mine. I studied with passion, but without a goal, learned the skills, but not, what to do with it.

Work

One Project — all my skills

Designing a platform for a Virtual Assistant Service

In this project I invested nearly four years of work and all my know-how. Nowhere else I worked harder and learned more. I fondly call it my little Frankenstein Project, because it's unifying the requirements of Project Management Tools, Crowdworking Platforms, Human Resource Management, Controlling Tools AND Collaboration platforms.

As this is the non-public back end of a customers project, please excuse, that some details are confidentially and I can not show the original wireframes. In a personal conversation, I happily tell you more details and the link to the living project.

  • Problem

    The work organization between customers, lead assistants and basic assistants is organized via mail or phone. A standard process for quality management is not established. Therefor the business is not scalable.

    The customers vision was a taskboard, where customers and assistants organize their work together.

Stakeholders
Identifying User Roles
  • Goals

    For Customers: Quick and easy delegation of tasks to the virtual assistant, better follow up on the status and flawless integration of assistents into the own workflow

    For Employees: Standardization and automation of workflows, payoff and feedback

    For the business: Developing KPIs particularly for quality management and capacity utilization, creation of systemic incentives to encourage compliance and expansion of the service as project management tool

Process analysis
The life of a task
  • Research

    The first interviews for exploration were done with the CEO and lead assistants. Interviews with basic assistants and customers were not possible, due to a lack of time resources.

    Programs and platforms were analyzed, that offers, but not unify similar features: project management tools, crowdworking platforms, time tracking applications, CRM tools and platforms for collaborative works.

  • Ideation

    For the ideation I created customer journeys and workflows to cover different types of tasks and users and gathered the tools and paths. On the service site workflows for the assistants (lead and basic) were created to solve the problems and time consumers discovered in the interviews.

    To keep up the team spirit in a scaled up service, personal profiles and networking options were implemented.

  • The Team

    The whole UX and wireframing process was done by me as a freelancer. Feedback and ideas to support came from my client, with whom I discussed topics like personnel management, customers ties and restraints, marketing and controlling, and their mirroring in the interface. With feedback and resources I also got supported from one lead assistant.

    The visual design was created by a freelancer and the development done by software development company. In the process of solicitation these suppliers, I was consultant and project manager for my client. Until the finalization in 2018 I was occasionally supporting the project with feedback and answering follow up questions.

  • Wireframes

    Due to the sheer amount of features, the biggest challenge was to sort, categorize and clearly arrange them. For simple use cases short cuts had to be found, so features and services were grouped by customer types to skip lengthy processes.

    On the taskboard functions appear / disappear or are prioritized different according to the stage the task is in. To make functions unavailable in certain stages was a controversial decision, but helped to unbloat the interface and navigate the intended paths. With changing (including setting back) the stage of a task, those functions become available again. So the solution is leaving the path, which supposedly already happened, when the unavailable action is needed in that stage.

Kanban Stages
Changing Views
  • Results

    Center Piece of the platform is the Kanban taskboard. The status of a task is synchronized through all three involved user roles. According to the users role different actions are available in different stages.

    Customers can delegate tasks quick and easy. They can organize whole projects with their teams on the platform and book assistant time when needed. This way the assistant becomes more a team member of the customer.

    The overhead of assistants is drastically reduced. They are supported in their own time management and can better overview and regulate their workload.

    For the customer it became a scalable service. KPIs for capacity utilization, demand, restraint and quality allow to pilot the whole business. Positive leadership is supported through mentoring and systemic incentives.

  • Review

    The extent and complexity of the project may client and I both dramatically underestimated in the beginning. In the phase of ideation they grow immense, but the method was not changed to an iterative-incremental approach. Due to classic waterfall development, user testing, feedback and demand were also not possible.

    Overall this project was an invaluable experience for me. As a one-manwoman-show bringing this project from an idea to a working system I had to grow into so much more roles than just being an UX-Designer. I am very grateful for the trust my client has placed in me.

Thank you for your time and attention

Interested?

Phone: +49 (0)176 954 93 616

Mail: hallo@dorothee-schuster.de

Dorothee Schuster — Silbersteinstraße 76 — 12051 Berlin — 0049(0)30 922 51 223 — hallo@dorothee-schuster.de
The used font family HK Grotesk™ was designed by Hanken Design Co and can be found at hanken.co — no attribution required, but well deserved!